KADMONIA












































Kadmonia
Kadmonia
Must-do is a good fucking master. Practice won’t get you anywhere if you mindlessly fucking practice the same thing. Change only occurs when you work deliberately with purpose toward a goal. Don’t get hung up on things that don’t fucking work. Respect your fucking craft. You are not your fucking work. The graphic designer’s first fucking consideration is always the size and shape of the format, whether for the printed page or for digital display. Creativity is a fucking work-ethic. Creativity is a fucking work-ethic. Paul Rand once said, “The public is more familiar with bad fucking design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”
F5F5F5